Category: Business Strategies & Scaling
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“Dear Jeni, Will The World End if I Don’t Use Keywords for My Blog Posts?”
Dear Wise Entrepreneur, No, the world won’t end if you skip a focus keyword and meta description—but here’s the catch: your audience might have a harder time finding your brilliance amidst the endless sea of content on the web. 🌊 Think of it this way: Keywords and meta descriptions are like signposts for search engines.…
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Entrepreneur Mindset: Which Came First, the Orange, or the Color Orange?
As entrepreneurs, we often find ourselves facing a similar type of question: What comes first—mindset or strategy? Do you build the right strategies first and hope your mindset catches up, or do you develop an unshakable mindset that pulls the right strategies into place? The truth is, much like the debate about the orange fruit…
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How to Create an Effective About Page That Converts and Connects
The About page is one of the most important—and often overlooked—sections of your website. It’s not just a space to tell your story; it’s an opportunity to build trust, connect emotionally, and guide your audience toward taking action. A well-crafted About page serves two key purposes: (1) helping visitors understand who you are and (2)…
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The World Needs More Thought Leaders—& Here’s How Blogging Can Help You Become One
One of the reasons I’m so passionate about blogging and helping others create their own blogs is because the world desperately needs more thought leaders—more people with heart, passion, and a message that matters. A blog is one of the most powerful platforms for amplifying your voice and leading with purpose. It’s not just about…
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Why Simplicity Wins: Streamline Your Business for Success and Freedom
I’m sitting at a cafe with my laptop, ☕️💻 and I can’t help but overhear the conversation happening next to me. Three gentlemen are deep into a work meeting, outlining their online sales system. They’re discussing the traditional approach: long funnel sequences, NLP (neuro-linguistic programming) sales techniques, tricky upsells, and all sorts of convincing tactics.…