Author: Jeni Hott
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“Dear Jeni, Will The World End if I Don’t Use Keywords for My Blog Posts?”
Dear Wise Entrepreneur, No, the world won’t end if you skip a focus keyword and meta description—but here’s the catch: your audience might have a harder time finding your brilliance amidst the endless sea of content on the web. 🌊 Think of it this way: Keywords and meta descriptions are like signposts for search engines.…
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Entrepreneur Mindset: Which Came First, the Orange, or the Color Orange?
As entrepreneurs, we often find ourselves facing a similar type of question: What comes first—mindset or strategy? Do you build the right strategies first and hope your mindset catches up, or do you develop an unshakable mindset that pulls the right strategies into place? The truth is, much like the debate about the orange fruit…
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How to Create an Effective About Page That Converts and Connects
The About page is one of the most important—and often overlooked—sections of your website. It’s not just a space to tell your story; it’s an opportunity to build trust, connect emotionally, and guide your audience toward taking action. A well-crafted About page serves two key purposes: (1) helping visitors understand who you are and (2)…
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The Power of Identity Shifts: How I Built 8-Figure Businesses Without Working
A while back, a highly respected authority asked me a question that stopped me in my tracks: “How did you do it? How did you build businesses that made eight figures while traveling the world—and without working?” Without missing a beat, I rattled off my response: “I built systems and strategies. They had to meet…
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Why WordPress Is More Than a Platform—It’s a Movement Worth Supporting
As someone who built an 8-figure business through blogging and automation, I’ve had the privilege of watching WordPress grow into the extraordinary platform it is today. In fact, WordPress has revolutionized the digital landscape. From its early, humble days to now being the platform behind 43% of all websites, WordPress has literally changed the world—and…