“Dear Jeni, Will The World End if I Don’t Use Keywords for My Blog Posts?”

Dear Wise Entrepreneur,

No, the world won’t end if you skip a focus keyword and meta description—but here’s the catch: your audience might have a harder time finding your brilliance amidst the endless sea of content on the web. 🌊

Think of it this way: Keywords and meta descriptions are like signposts for search engines. They tell Google, “Hey! This post is about freedom-based entrepreneurship!” Without them, your content still exists—but it’s harder for people searching for exactly what you offer to discover you.

Here’s the good news:

  • Keywords don’t have to be perfect. Think natural. A phrase that aligns with your post’s main message (like “freedom-based business strategies”) is enough. You don’t need to drive yourself crazy over this.
  • Meta descriptions just need to summarize your post in a clear, engaging way—kind of like a quick invite for readers to click.

Skipping them won’t destroy your blog or dim your impact. But adding them? That’s like turning on a lighthouse that helps your audience find you more easily.

And hey, if it feels like one thing too many—no stress! Your magic lies in your content, not the technical details. You can always update keywords and meta descriptions later (or have someone do it for you ;)) as your blog evolves.


Cheering to your inevitable success,
Jeni Hott 🍾🥂


About Jeni Hott
Jeni Hott is globally recognized as an authority blogger and entrepreneur, celebrating 27 years of success, 100 million lives impacted, and 8-figure businesses on autopilot. She is the founder of One Good Page™ and Time Rich™, where she helps entrepreneurs build freedom-based, purpose-driven businesses that allow for work-life harmony and true impact. Visit gettimerich.com to learn more.


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