Yes, here it is- the fav tools I actually use.
Building an online empire isn’t about working harder— it’s about working smarter (and in my case, rarely working). For 30+ years, I’ve scaled businesses that grew themselves while I have filled passports, lived my dream life, and sometimes disappeared offline for months at a time.
The secret? I don’t hustle or work harder. I developed strategies to eliminate 90% of that, and the rest? I choose tools that do that work for me.
These aren’t just apps; they’re the silent engines of my Time Rich™ lifestyle. Every one of them has earned its place by making my business run smoother, simpler, and more profitably — without chaining me to my office or even my laptop.
Here are the 12 business tools I absolutely can’t live without (and how you can use them to create your own freedom engine).
1. ConvertKit – Email that Sells While I Sleep
If social media is a party, email is the private after-party where the real magic (and money) happens.
I’ve used email to create million-dollar sales sequences that keep working for me years after I first wrote them. ConvertKit is my go-to because it’s clean, intuitive, and built for creators.
✨ My favorite feature: Automated email funnels that feel personal. I can write a timeless email once and still make money from it five years later.
💡 Pro tip: Stop writing emails like “updates.” Write them like conversations your future self would send to your best friend. That’s where trust (and conversions) live..
2. Canva Pro – Design in Seconds, Not Hours
Once upon a time, you needed a graphic designer for everything. Now? Canva is like having a designer in your pocket.
I’ve built course slides, sales graphics, social posts, and even eBooks in Canva — all in minutes. My favorite part? It makes my brand look luxe without needing Photoshop wizardry.
✨ My favorite feature: Brand kits that keep my fonts, logos, and colors on lock. Consistency = credibility.
💡 Pro tip: Choose ONE presentation that fits your brand, and use the resize feature to create an instant brand across all your work… until you can actually afford that high priced brand expert you’ll want to hire.
Pro Tip #2? Batch-create a month of social graphics in one sitting- Canva has a great feature for this. That way your brand shows up every day… even if you don’t.
3. WordPress + Elementor – My Blog, My Empire
My very first million came from blogging. To this day, WordPress is my home base — the foundation of every online empire I’ve built.
Pairing WordPress with Elementor feels like drag-and-drop freedom. I can design pages that convert and still feel like me.
✨ My favorite feature: Elementor’s “save as template.” I build a killer sales page once, then reuse it forever.
💡 Pro tip: Don’t chase trends. Blogs outlive social platforms. Build a hub that’s yours. That’s where real freedom is.
4. ManyChat – Conversations That Convert
Forget Slack, this is where automation meets connection. ManyChat automates DMs on Instagram and Facebook, turning casual conversations into sales on autopilot. Imagine someone commenting on your post and instantly getting a personalized message with value (and a link to your funnel). That’s ManyChat magic.
Pro move: Set up keyword triggers for high-interest phrases like “how” or “link.” It feels conversational, not salesy—and converts like crazy.
5. Kajabi – Courses, Community, and Cash in One
Kajabi isn’t perfect, but it’s powerful. It’s my one-stop for hosting trainings, selling offers, and building communities.
It keeps my empire bundled, branded, and running without me needing to juggle 15 platforms.
✨ My favorite feature: Automations that tag, upsell, and nurture without me lifting a finger.
💡 Pro tip: Build your course once. Then use Kajabi to keep selling it on repeat. That’s Time Rich™ business.
6. PlatPay – My Silent Cashier (Stripe Alternative)
There’s nothing like the sound of a payment notification: cha-ching.
PlatPay is the bridge between an idea in my head and money in my account. It makes getting paid so simple, I don’t think twice. Plus, unlike Stripe, you OWN the merchant account, AND have backup accounts. No more pay holds, no more risk.
✨ My favorite feature: One-click checkout. Passive income on autopilot.
💡 Pro tip: Don’t just sell one-off offers. Set up recurring subscriptions. Freedom lives in repeat revenue.
7. Google Analytics + Search Console – My Crystal Ball
Numbers don’t lie. These two free tools tell me exactly what’s working — what content people crave, where my buyers come from, and what to scale.
Most people get intimidated by data. I see it as empowerment. It’s like having a crystal ball that whispers: do more of this, less of that.
✨ My favorite feature: Search Console showing what keywords I rank for without trying. That’s where hidden money is.
💡 Pro tip: Instead of obsessing over traffic numbers, look at what converts. 100 buyers beats 10,000 browsers.
8. Tailwind – Pinterest Power on Autopilot
Pinterest isn’t just social—it’s a search engine. And Tailwind turns it into a traffic machine. Schedule pins, track performance, and grow your reach without logging in 24/7.
If you’re blogging, Tailwind is how you take one pin and turn it into thousands of clicks on autopilot.
Pin hack: Use Tailwind Tribes to multiply your reach through community sharing.
9. Descript – Edit Video/Audio Like a Doc
Editing used to feel like torture. Descript makes it stupidly simple. You edit video and audio by editing text — like a Word doc.
I use it for podcasts, reels, trainings, even promo videos. Highlight, delete, done.
✨ My favorite feature: Overdub. Yes, it lets me fix a flubbed word without re-recording the whole thing. Magic.
💡 Pro tip: Keep videos raw and real. The best edits remove friction, not personality.
10. ChatGPT Pro – My Instant Brainstorm Partner
This one’s no surprise. ChatGPT is my brainstorm partner that never sleeps. Need 100 hooks? Done. A viral headline? Done. A sales page draft at 2am? Done.
I don’t outsource my genius — but I do use AI to make it faster, lighter, and more fun.
✨ My favorite feature: Prompt chaining. Ask it to expand, refine, and reframe until your words pop.
💡 Pro tip: Don’t just ask for answers. Ask for angles. That’s where creativity multiplies.
11. Pinterest + Tailwind – Evergreen Traffic, On Autopilot
Pinterest is the gift that keeps on giving. Pins I created years ago still send me traffic daily.
Tailwind makes it even easier — scheduling pins, repurposing content, and turning Pinterest into a traffic machine that never sleeps.
✨ My favorite feature: Tailwind Tribes. A network effect that compounds your reach.
💡 Pro tip: Every blog post = 5 pins. Traffic multiplies with every angle.
12. Kajabi – Courses, Community, and Cash in One
Kajabi isn’t perfect, but it’s powerful. It’s my one-stop for hosting trainings, selling offers, and building communities.
It keeps my empire bundled, branded, and running without me needing to juggle 15 platforms.
✨ My favorite feature: Automations that tag, upsell, and nurture without me lifting a finger.
💡 Pro tip: Build your course once. Then use Kajabi to keep selling it on repeat. That’s Time Rich™ business.
Final Word
The truth? Tools don’t create freedom. How you use them does.
The wrong tools will keep you busy. The right tools will keep you free.
Choose tools that scale with you, automate for you, and make your business feel lighter. That’s the difference between building another job… and building a business that runs itself.
Because freedom isn’t found in more work. It’s found in systems, simplicity, and a business that keeps paying you while you live your real life.